Purely Canadian, Eh
For this assignment, I was tasked with telling a compelling story about a major brand across multiple media channels. I chose to work with French's Ketchup and showcase the brand's significance to Canadian's by retelling the story of how they took over a plant in Leamington, Ont, after Heinz moved back to America for cheaper labor. French's saved many farmers and factory workers of Leamington from being unemployed and helpless. A noble act such as that is something that makes them purely Canadian, eh?